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HTTP://DOI.ORG/10.33234/SSR.19.7

In the modern world, myth-making plays a key role in creating cultural identity and national consciousness, which is directly related to the cultural heritage, historical memory and traditions of the people. The purpose of the study is to consider the types of mythological images and motifs and their role in modern mythology. The following methods were used in the study: hypothetical and deductive, structural, and comparative. The results have determined that modern myth-making is characterised by the following types of mythologems: cosmogony, primitive chaos (In illo tempore); world axis (Axis-mundi); Chaoskampf; eschatology; another earth/world Orbis Alius), posthumous existence; katabasis and anabasis; hero. Such a variety of images and motifs of oral folk art reflects the values, beliefs and worldview of the people, as well as their social, ideological, environmental, political, and spiritual relations. In Ukrainian folk art, as in any nation’s folklore, these serve as a key to understanding history, traditions, identity, and values. Modern myth-making both continues classical mythological themes and incorporates a wider range of references and alterations in its imagery and motifs. Practical significance lies in the use of information by researchers and specialists in the field of cultural studies and mythology.

Keywords: Narrative, Image, Character, Cultural Identity, Ideology.